History of Mexican Revolution Essay

The tale transports perusers to a phantom town on the desert fields in Mexico, and there it weaves together stories of energy, misfortune, and vengeance. The town of Comala is populated by the meandering spirits of previous occupants, people not yet unadulterated enough to enter paradise. Like the character Juan Preciado, who goes to Comala and unexpectedly ends up confounded, as perusers we don't know about what we see, hear, or comprehend. Be that as it may, the novel is mysterious for different reasons. Since distribution in 1955, the novel has come to characterize a style of writing in Mexico. Scanty language, echoes of orality, subtleties overwhelming with significance, and a fragmentary structure changed the artistic portrayal of provincial life; rather than the social authenticity that had commanded in before decades, Rulfo made a quintessentially Mexican, innovator gothic.. The frightful impact of Pedro Paramo gets from the erratic story of Mexican advancement, a story that the novel tells such that more â€Å"objective† chronicled and sociological investigations can't. As a tasteful articulation described by creative comprehension, the novel investigates Mexican social history of the late nineteenth and mid twentieth hundreds of years. The debauched remainders of a semi primitive social request, rough insurgencies, and a sensational mass migration from the wide open to the city all offered ascend to phantom towns across Mexico. Pedro Paramo recounts to the accounts of three principle characters: Juan Preciado, Pedro Paramo, and Susana San Juan. From the perspective of Juan Preciado, the novel is the narrative of a son’s scan for personality and requital. Juan’s mother, Dolores Preciado, was Pedro Paramo’s spouse. In spite of the fact that he doesn't bear his father’s name, Juan is Pedro’s just authentic child. Juan has come back to Comala to guarantee â€Å"[j]ust what’s ours,† as he had before guaranteed his perishing mother. Juan Preciado guides perusers into the phantom story as he experiences the lost spirits of Comala, sees nebulous visions, hears voices, and inevitably speculates that he also is dead. We see through Juan’s eyes and hear with his ears the voices of those covered in the burial ground, a perusing experience that inspires the wonderful tribute of Edgar Lee Masters’ Spoon River Anthology (1915). Alongside Juan Preciado, perusers sort out these pieces of lives to develop a picture of Comala and its death. Sprinkled among the parts relating Juan’s story are flashbacks to the memoir of Pedro Paramo. Pedro is the child of landowners who have gone through more promising times. He additionally adores a little youngster, Susana San Juan, with a longing that devours his life into adulthood. â€Å"I came to Comala on the grounds that I had been informed that my dad, a man named Pedro Paramo, lived there. † â€page 3 Although the story line in these true to life sections follows a by and large sequential request, the length of time is peculiarly misshaped; brief printed entries that may peruse like conversational trades once in a while consolidate huge verifiable periods. In addition, the third-individual account voice wavers between two verbose registers. From one viewpoint, graceful sections of inside monolog catch Pedro’s love for Susana and his arousing quality; on the other, progressively outside depictions and exchanges speak to an oppressive farmer resolved to store up riches and assets. Inside this variation between the first-and third-individual account voices, perusers must tune in for another voice and reproduce a third story, that of Susana San Juan. We catch bits of her story through the ears of Juan Preciado, tuning in with him to the objections that Susanaâ€in her fretful deathâ€gives forward in the burial ground of Comala. â€Å"I was considering you, Susana. Of the green slopes. Of when we used to fly units in the breezy season. We could hear the hints of life from the town underneath; we were high above on the slope, playing out string to the breeze. ‘Help me Susana. ‘ And delicate hands would fix on mine. ‘Let out additionally string. ‘† â€page 12 Poetic areas bring out her energy for another man, Florencio, and Pedro never turns into the object of Susana’s warmth. Juan Preciado, Pedro Paramo, and Susana San Juan are totally spooky by phantoms; thus, they become apparitions who frequent the real factors of others. â€Å"They state that when individuals from that point bite the dust and take a hike, they return for a cover. † â€page 6 Although as perusers we have the feeling of lives once lived by these characters, they develop for us as ghosts, as mostly known existences who are not quickly clear and who wait with strange relentlessness. Perusing Pedro Paramo makes a transformative acknowledgment of Mexico’s push toward advancement in the mid twentieth century; more than the target exercises gained from social and social history, as a novel, Pedro Paramo produces a structure of feeling for perusers that submerges us through the experience of frequenting. As phantoms, Pedro, Susana, and Juan guide outward toward the social setting of Mexico in the troublesome development toward modernization, toward social plans that never incredible a more up to date social request is built up. Pedro’s gathering of land as a farmer looks back to the patterns of capital amassing during the kind fascism of President Porfirio Diaz (1876-1911). The Porfiriato endeavored to modernize the country through the improvement of framework and venture; it took into consideration oddities, for example, the making of the Media Luna farm and solid neighborhood power dealers, for example, Pedro Paramo who shared the interests of the tip top and kept up a not at all subtle medieval social request. Inside this unique situation, Susana San Juan and others mumble their objections in spooky murmurs. Without a doubt, at a certain point, Rulfo wanted to call the novel Los murmullosâ€the mumbles. Talking in the avenues of Comala, caught in dreams, and moaning in the graveyard, these otherworldly mumbles bespeak a reality covered up underneath the veneer of Porfirian progress. The Mexican Revolution of 1910-1920 offered articulation to quelled peasantsâ€the campesinos of rustic Mexicoâ€and shut down the Porfiriato. Susana San Juan, thus, uncovers the stifled job of ladies in a man centric request. In this world ladies are asset and farm proprietors can persuasively populate the field with illegitimate kids by declaring medieval rights to the collections of worker ladies living on their properties. Laborer progressives and Susana San Juan also are completely controlled by Pedro Paramo. He can drive occasions to keep them all in the spots where he would have them, yet he can't control their wants and their delights. The laborers commend celebrations, and after the upheaval they in the long run rebel again by taking an interest in the Cristero Revolt of 1926-1929. Susana endures blame and recalls joy in reminiscent entries that underscore her sexual connections to Florencio, a man obscure to others in the novel, maybe a dead warrior from the insurgency, the man Pedro would have must be so as to have Susana’s love. â€Å"The sky was packed with fat, swollen stars. The moon had come out for a brief period and afterward disappeared. It was one of those pitiful moons that no one glances at or even takes note. It hung there for a brief period, pale and distorted, and afterward shrouded itself behind the mountains. † - Juan Rulfo References Carol Clark D’Lugo, The Fragmented Novel in Mexico: The Politics of Form (Austin: University of Texas Press, 1997), 70-81. Patrick Dove, â€Å"‘Exigele lo nuestro’: Deconstruction, Restitution and the Demand of Speech in Pedro Paramo,† Journal of Latin American Cultural Studies 10. 1 (2001): 25-44,

Why I Dance Free Essays

Since the time I was a young lady move has consistently been a major part of my life. I can at present recall as a multi year old putting on my preferred pink sparkly outfit on, and applying splendid super hot lipstick all over my upbeat face. I would put sparkle all over my face and go around the house whirling. We will compose a custom article test on Why I Dance or on the other hand any comparable point just for you Request Now I had an inclination that I was a princess at whatever point I moved, yet once in a while I think I got so into my own dream, that I got so mixed up I thumped myself into the divider. Furthermore, the divider wasn’t the main thing I got myself thumped into, I got myself into seats, tables and even a light! Generally I would simply sob for a few minutes and my mom would comfort me however then I’d get directly in a good place again and begin whirling. However, when I thumped into my mother’s light, I feel that was the final irritation that will be tolerated she at last said to me, â€Å"Honey, on the off chance that I put you in a move class will you PROMISE me you wont move in the house once more? † and that’s how it all began†¦ Now 10 years after the fact I despite everything continue moving. Moving isn't to such an extent as a decision to me as a need. At the point when one is parched, one beverages water. At the point when I hear music, my body normally begins moving on the grounds that this is the thing that I have to do to remain alive. Move is and will consistently be my obsession. Individuals will in general ask me for what reason I love move so a lot, however words can’t clarify, you must be an artist to totally comprehend the adoration for this workmanship. Perhaps it’s the control of the artists body to execute each move faultlessly that delights me? Or on the other hand it could be the expression on the dancers’ face that that says they love what they’re doing? Whichever way I love to move. It carries such happiness to such a significant number of individuals, both the artist and the people viewing. A few people may differ and state, â€Å"Dance isn't a game! † But I state it is. Sports require pushing your body physical body to arrive at its most extreme presentation level. A few people consider tossing a ball and handling a game. However, in my psyche that isn't a game. Move is a game. Move requires beauty and style. Move expects you to feel the music, and let the music saturate you. To move you need to take every one of your feelings out and blend them in with your body and muscles and you get a delightful smell of move. Move requires stretching your bodies to a definitive breaking point, to move you need to extend day by day and get as adaptable as you can be. Move requires persistence and practice. In move you may not get another move immediately, so you must show restraint toward yourself and continue rehearsing and rehearsing till you at long last get the move. So when you consolidate every one of these components energy, practice, tolerance, adaptability and feeling you get something wonderful, you get move. In a manner move resembles life. At whatever point I’m learning another move I generally end up arriving on the ground head level hard. I howl in torment from the sore in my thigh, yet I simply get directly in a good place again for additional. In life you generally wind up confronting new difficulties. Be that as it may, in the event that you run into another test you simply need to get straight up in a good place again, carry on with your life, and face the difficulties. The gleaming lemon-scented smooth wood bar firmly screwed onto the divider resembles my loved ones. The artful dance bar resembles my family since when I’m experiencing intense things in life my loved ones are consistently there to solace and help me through the issue. Well the expressive dance bar resembles that to in light of the fact that when I move or utilize the bar to stretch and I believe I a little reeling I simply hold the bar. So the bar resembles my loved ones since it gives me the help I need when I move. I recall the day I purchased my first pair of Pointe shoes. They were so impeccably wrapped and lovely. They were a delightful shade of light pink cowhide and possessed a scent like another vehicle. They were as delicate as velvet and just totally great. In Ballet each time I ace another progression, its like life, my artful dance shoes speak to fresh starts. At the point when I graduate school, that will be a fresh start, and when I am more seasoned and get hitched, that will be a fresh start. All through life, we start new things whether there positive or negative we simply need to continue living our lives and appreciate it since we just have one. Presently ten years after the fact from spinning around my home and thumping into dividers, and lights I consider the amount I’ve developed as an artist and an individual. Move has helped me in a great deal of zones; I am extremely athletic, solid, and have high confidence. I am energized now like never before to attempt my top tier, at rivalries, and in life when all is said in done. All in all, move is an ideal case of all that I need to be when I’m more established: Strong, delightful, keen and confident. I know I’m not totally those things now, however I can endeavor to become them, as I get more seasoned. I love move, and I would like to move for an incredible remainder, and when I’m 60 years of age I’ll still have the option to do my parts. Furthermore, that’s why Dance is and will consistently be my obsession. Step by step instructions to refer to Why I Dance, Papers

How Having an Exposure Hierarchy Can Help Control OCD

How Having an Exposure Hierarchy Can Help Control OCD OCD Treatment Print How Having an Exposure Hierarchy Can Help Control OCD An Essential Piece of Exposure Therapy By Owen Kelly, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on May 13, 2018 Howard Shooter/Getty Images More in OCD Treatment Causes Symptoms and Diagnosis Types Living With OCD Related Conditions Exposure therapy can be extremely helpful for people who suffer from obsessive-compulsive disorder (OCD). This type of therapy involves repeatedly exposing the patient to those things that trigger fear the most until their anxiety lessens. Exposure therapy takes plenty of courage and may take a good chunk of time. What Is an Exposure Hierarchy? An exposure hierarchy is a list that is used to guide your progression through exposure therapy. It details the main situations or sources of anxiety that trigger your fear, arranged in order of how severe each fear is. The SUDS Scale in an Exposure Hierarchy Your therapist might use a scale called the Subjective Units of Distress Scale, or SUDS scale, to rate your anxiety, ranging from 0 (completely relaxed) to 100 (the worst anxiety you can imagine feeling) when you encounter the thing you fear. For example, if you have a fear of contamination, your exposure hierarchy might look like this: Putting hand in toilet bowl water (SUDS rating: 100)Touching toilet seat (SUDS rating: 95)Touching floor beside toilet (SUDS rating: 90)Handling raw poultry or hamburger meat (SUDS rating 85)Touching wall in toilet (SUDS rating: 80)Touching bathroom door handle (SUDS rating: 75)Shaking hands with a stranger (SUDS rating: 65)Touching the bottom of your shoe (SUDS rating: 60)Pressing a button on a vending machine (SUDS rating: 55)Handling money (SUDS rating: 50) An exposure hierarchy is usually developed with the help of your therapist as it can sometimes be difficult to decide in what order to place the items.   Making Your Way Through the Exposure Hierarchy You usually start exposure exercises with items that have at least a SUDS rating of 60, but it can sometimes be helpful to start with items that are ranked lower. The point is to start with something that makes you anxious, but not so anxious that you cant get past it and gain some confidence to tackle the next fear. Once you have mastered an item on your hierarchy, you move on to a more difficult item. You continue this process until you have met your goals. This usually, but not always, means feeling comfortable with the highest item on your hierarchy. What Happens During Exposure You and your therapist will identify a fear to address with your exposure hierarchy. Lets use the exposure hierarchy example from above and start with number eight  since it has a SUDS rating of 60. Your therapist will have you touch the bottom of your shoe and then not engage in any cleaning behaviors for a specified amount of time, perhaps several hours. You will feel anxiety as you resist the urge to engage in your compulsive behavior, but repeatedly doing this will eventually decrease your anxiety until touching the bottom of your shoe without cleaning your hands wont bother you at all. When this happens, you will move to the next item on your exposure hierarchy. In this example, the next item would be number seven, shaking hands with a stranger. Exposure Therapy for OCD: Understanding the Rationale is Key to Success Making Progress in Exposure Therapy When you are going through exposure therapy, your therapist will most likely have you do the same exposure exercise at home every day in between sessions. This is extremely important for your progress. Its also absolutely essential to get through everything your therapist recommends on your exposure hierarchy since the triggers that are not addressed could actually get worse and cause the triggers you worked to overcome to come back.

An Assignment On Operation Management Essay - 3566 Words

An assignment On Operation Management Submitted by: Submitted to: Date of submission: Table of Contents Executive Summary: 3 Introduction: 4 WH Smith 4 Reasons for selecting WH Smith as the selected organization: 4 1.1 Importance of operation management: 4 1.2 Operation management of an organization: 5 1.3 Process model for operation management: 6 2.2 Importance of Three E’s: 6 Economy: 6 Effectiveness: 7 Effectiveness: 7 2.2 Impact of tension on cost and quality: 7 2.3 Significance of five performance objectives: 7 Reducing Cost: 7 Digitalization: 7 Reaching More Customers: 7 Promotional Campaign: 8 Focusing on efficiency: 8 3.1 Linear programming that adds value to the production process: 8 Utilization of Linear Programming is WH Smith operation: 8 3.2 Critical path analysis and networking plan: 8 3.3 Need for operational planning and control: 9 4.1 Operational outcome of an organization: 9 Drawing in more number of customers: 9 Drawing in teen customers: 9 Making the items effortlessly accessible: 9 4.2 Network plan that produce the critical path: 9 EARLIEST START TIME 11 LATEST FINISH TIME 12 THE CRITICAL PATH 12 THE FLOAT 13 4.3 Quality management that applied to improve operation: 14 Conclusion: 14 Bibliography: 15 Executive Summary: Operations management is a territory of management concerned with administering, planning, and controlling the methodology of generation and overhauling business operations in the creation of merchandise orShow MoreRelatedOPERATIONS MANAGEMENT ASSIGNMENT8173 Words   |  33 Pages LEADSTAR COLLEGE OF MANAGEMENT AND LEADERSHIP TUTOR MARKED ASSIGNMENT (TMA) FOR OPERATIONS MANAGEMENT ASSIGNMENT WEIGHT: 50% STUDENT NAME Abreham Kelile Kaba ID LMBA0013/2014 BACTH 1ST Part I: Multiple Choice Questions (1 point each) Choose the best answer from the following Questions _C__Q1.One advantage of Just-in-Time (JIT) Management of stock is _____a. It reduces the need to plan and organize _____ b. it removes the need for delivery Quality Control _____ c. it reduces the cost of holdingRead MoreOperations Management Assignment3639 Words   |  15 PagesOPERATIONS MANAGEMENT MGCR 472 ASSIGNMENT # 1 (Total 100 points) Due on 7th October (Thursday) by 5pm Make sure to write the name, student # and section # for each student in the group on the cover page of the assignment 1. Suppose you/your group is the owner of a company that produces e-readers. The present production rate is 1000 e-readers /day and the selling price is $210/unit. It requires 200 workers working 8 hours/day to produce the e-readers and they are paid $20/hour. The materialRead MoreOperations Management Assignment1609 Words   |  7 PagesQuestion 1: a) Learning curve equation: Y(u) = au-b u | Y(u) | Ln(u)x | Ln(Y(u))y | x2 | xy | 13 | 276 | 2.565 | 5.620 | 6.579 | 14.415 | 29 | 198 | 3.367 | 5.288 | 11.337 | 17.805 | 41 | 171 | 3.714 | 5.142 | 13.794 | 19.097 | 71 | 137 | 4.263 | 4.919 | 18.173 | 20.969 | 127 | 107 | 4.844 | 4.673 | 23.464 | 22.636 | | Sum: | 18.753 | 25.642 | 73.347 | 94.922 | x = 18.7535 = 3.751 y = 25.6425 = 5.128 m = 594.922-[18.75325.642]573.347-(18.753)2 = -0.415 c = 5.128 – (-0.415)(3Read MoreOperations Management Assignment2347 Words   |  10 PagesTable of Contents Case: Operations Management at Toyota 2 Conclusion 3 Case: Southwest Airlines Operation Management 3 Background: 3 Analysis of operation Management: 4 Conclusion 6 References: 7 Southwest Airlines Operations - A Strategic Perspective 7 â€Æ' Case: Operations Management at Toyota Toyota is among the leading automobile manufacturers of the world selling almost 9 million models at all the five continents. 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Now Aktel stake is being shared by telecom Malaysia, Axiata, Docomo along with A.K.Khan. Though

The Importance Of Planning And Development Of A Child And...

For my assignment I will be focusing on a child going into a foster home aged 6-7 years old and how this transition will affect that child and what we can do to help the transition easier to go through. This is a very big transition for a child to go through and this could affect them in different areas of their development for example they may need to move to a new area and new school and they may also have to make a new group of friends. I will be focusing in two key issues which are the importance of planning and I will also be focusing on the important of working with multi agencies. D1/D2/A1 Planning is very important for the child and the foster family. The practitioners will need to plan for this transition by carrying out meet up sessions with the child and the foster family this will help the child as they will be able to more comfortable around them when the transition happens, but however with older children you may not know that child will react to different situations. During these meetings many different things could happen for example the potential foster family can come into the child’s school setting and bring things from their home to show the child what their home is like. The foster family could also invite the child to days out and other family activities as this will help to get the child involved and comfortable around all the family. A child may have been out of the family environment for a while so it is important that we slowly introduceShow MoreRelatedKeeping Foster Parents And Kinship Parents892 Words   |  4 PagesKeeping Foster Parents and Kinship Parents Supported (KEEP) was established in 1996 and was formed out of a family based alternative program for teenagers with chronic delinquency and mental health problems called Treatment Foster Care Oregon (TFCO). (keepfostering.org) The program was developed by Patty Chamberlain and Oregon Social Learning Center. (cofcca). 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Consequently, trauma experienced by children in foster care is often complex and left untreated permeant permanently effecting the overall growth and development resultingRead MoreReflection Of The Multisystem Family Course1419 Words   |  6 PagesReflection of the Multisystem Family Course The purpose of this reflection paper is portray the knowledge that I have learned throughout this semester regarding the multisystem utilized to identify traits and behaviors associated with the assessments of family members. Marta Lundy’s article gave a brief history of theoretical integration as she describe a multi-systemic, multi-theoretical integrative model for social work practice, even though each reading assignment was associated with a movieRead MoreThe Department Of Navy Offers Different Child Youth Programs1230 Words   |  5 PagesDepartment of Navy offers different Child Youth Programs (CYP) for children ages six weeks to 18 years. 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Buddha religions Free Essays

As we come to know it, there are five major religions in our world. For centuries, these five religions, namely Christianity, Hinduism, Judaism, Islam, and Buddhism have dominated and influenced the world and its views in life, death, heaven, and earth. Now, the writer wishes to state on this paper the different key terms, main arguments, and assumptions of one of the most revered faiths on earth. We will write a custom essay sample on Buddha religions or any similar topic only for you Order Now But before anything else, perhaps we should go through an overview of the history of Buddhism and its founder. The general history of Buddhism started around 566-486 B. C. The traditionally accepted founder of Buddhism is a man named Siddhartha Gautama. Around 486 B. C. , the first Buddhist Council at Rajagaha was formed. It is where the Buddhist Canon, as it still exists today was settled and preserved through oral tradition. Through the passing of centuries, different forms of Buddhism were developed and propagated throughout distant lands. One of the important highlights of the religion’s history is the founding of the Dalai Lama lineage of the Tibetan Buddhism during the 15th century (â€Å"A Timeline of Buddhist History: Major Events†). Today, Buddhism continues to thrive and according to Wikipedia, most estimates put its number of followers at around 310 million (Jones 2006) In relation to the founding of Buddhism, it is a widely accepted fact that Siddhartha Gautama is the founder of Buddhism. Born in luxury, Siddhartha was the son of a king hence making him prince. At the age of 29, Gautama left his palace to view his subjects. However, what he saw was despair that depressed him so. So one night, he escaped from his palace to live the life of a mendicant. Thus started the Buddha’s long and fruitful life and the creation of the different principles and beliefs that would guide the ideology of Buddhism and influence world history (â€Å"Gautama Siddhattha Buddha†). An event that triggered Gautama’s quest for the truth is the one that happened when he left the palace at the age of 13. After seeing the four sights, which namely are an old man, a man with a disease, a corpse, and an ascetic, he became convinced that suffering in this world is inescapable and even all the riches of the world cannot add up to make a man truly happy and in peace (â€Å"Gautama Siddhattha Buddha†). It is also Siddhartha’s experience that meditation alone cannot ease all the anxieties in a man’s mind. After studying with two teachers on meditation, he was not satisfied so he left. He realized that the only way to detach you from all the pain and suffering in this world is through overall tranquility. Buddha is also credited as the creator of the Four Noble Truths. The first of these noble truths is the Noble Truth of Suffering. According to this truth, life is full of suffering such as pain and grief. Even in other religions, they share a common ground; that life is full of torment. According to the Second Noble Truth, which is the Truth of the Arising of Suffering, the agony that people experience is due to the Threefold Craving. The Threefold Craving, on the other hand, is what brings beings from birth to rebirth accompanied by lust and joy. These three craving are the sensual cravings, and the cravings for existence, and wealth and power. The Third Noble Truth, according to Buddha is the Noble Truth of the Cessation of Suffering. According to this truth, there is a way for suffering to stop and that is by giving up the Threefold Craving. And lastly, the Fourth Noble Truth is the Truth of the Path Leading to the Cessation of Suffering. It is in this Noble truth that the Eightfold Path is presented. This path is also known as the Middle Path because this path does not commit to the two extremes of self-mortification and sensual pleasure (â€Å"Gautama Siddhattha Buddha†). The Eightfold Path, or the Middle Path, is the principle that guides the followers of Buddhism in eliminating all suffering from his life. The Eightfold Path is divided into three sections. The first section is called Sila. Sila pertains to the wholesome physical actions. Sila also stands for morality and refraining from objectionable actions of the body and speech. Included in Sila are three of the eight parts of the Eightfold Path. The first one is the Right Speech. In this right, the person should speak in a pleasant, truthful way. The second is the Right Actions wherein the person is taught to do good actions and to avoid doing things that may hurt or harm others. The last part of this section is the Right Livelihood. In this right, the follower should always choose a means of livelihood that does not harm anyone including himself straightforwardly or not. The second section of the Eightfold Path is called Samadhi. Samadhi, according to Buddhism, is the mastery over a person’s own mind. Included in this division are another three rights of the Eightfold Path. The first of these three is the Right Effort or Exercise. This right concerns itself to the effort of the follower in improving his self. The second in this section is the Right Mindfulness or Awareness wherein the mental ability to perceive things with clear consciousness is emphasized. And the third one on Samadhi is the Right Concentration or Meditation. It is in this right that awareness of the current reality that happens on self is realized. The absence of craving or aversion is also included in being aware to the reality in one’s life And lastly, the third section of the Eightfold Path is called the Prajna. Prajna is mainly concerned with wisdom that purifies the mind. The last two rights of the Eightfold Path is included in this section. The first of the two is the Right Understanding. This right teaches that one should reality as what it really is and not just how it appears to be. The last of the rights is the Right Thoughts. In this right, an alteration in the pattern of thinking is taught. Different ways of interpreting the Eightfold Path exists. Some people believe that it is a series of progressive stages. This interpretation stresses out that the mastery of the first right will lead to the beginning of the mastery of the next right and so on. Others believe that the Eightfold Path and its rights should be developed simultaneously (â€Å"The Eightfold Path†). According still to the Buddhist faith, Samsara is the cycle of birth, suffering and agony, death, and rebirth in which humans are bounded. But once a man becomes successful in grasping the Four Noble Truths and in following the Eightfold Path and eliminates all cravings from his life, it is when he experiences Bodhi. Bodhi is the awakening or enlightenment felt by Buddhas. It is also the time when greed, hate, and delusion are eradicated. In addition to this, it is also the time in which Nirvana or â€Å"highest happiness† is attained. These are only some of the basic principles held by the Buddhist faith. The teachings and beliefs of Buddhism are too many to be mentioned in this paper. However, this paper wishes to analyze some of the beliefs of the aforementioned religion. As a world-leading faith with hundreds of millions of followers, Buddhism has influenced not only the faith of multitudes but world history as well. Aside from these, Buddhism has also played a part in the development of oriental art and architecture. One of the strengths of the Buddhist religion is that their followers are not afraid to show that they are devoted to their belief. And being devoted to their belief has its own advantages. Because these followers adhere to their principles, it becomes better for them to be guided in their everyday lives and decisions. However, being too much devoted to the faith has its own disadvantages. Some people become too dependent on the principles that it starts to interfere with their normal lives. However, we cannot comment on that issue since it is their own choice and therefore are responsible for their own actions. In Buddhism, there are no recognized gods but there is the Buddha or enlightened beings. In the teachings of Buddhism, it is emphasized that in able to reach true happiness, one must live a simple life. This life that they would live should be one of humility and righteousness. Only then would they achieve nirvana. In parallel with other faiths, especially in Christianity, it is also stressed out that in able to attain salvation, one must live in truthfulness and simplicity. So this is why Christians, especially the Roman Catholic and Greek Orthodox Church have their own monasteries where people could live in seclusion; far from all the temptations and sins of the Earth. It might be said that most religions, particularly the five leading ones, share the same principles of the need to do good to others and live in humbleness in able to attain salvation. Others believe that the foundations of Buddhism are vague and inaccurate. And still others criticize them for their unique nature. But let us all remember that even though we share different faiths and beliefs, even though we are separated by cultural and spiritual diversity, some principles are still being shared. And one of those principles is to do the right thing and to never cause harm to anyone. I, as the writer, personally adhere to the belief that we should have religious tolerance. As long as our beliefs do not interfere or cause harm to anyone, then we should free to worship and believe what we desire. And above all, respect is what is needed in a society that prejudices and criticizes what they perceive as odd. In spite of everything, we are all, in the broadest sense, humans, and therefore, equal. Works Cited â€Å"Gautama Siddhattha Buddha. † 12 Sept. 2007 http://www. crystalinks. com/buddha. html. Jones, Judy, and Wilson William. â€Å"Religion†, An Incomplete Education. 3rd ed.. Ballantine Books, 2006. â€Å"The Eightfold Path. † 2000. About, Inc. , A part of. 12 Sept. 2007 http://buddhism. about. com/library/bleightpath. htm. â€Å"Timeline of Buddhist History: Major Events. † 12 Sept. 2007 http://www. buddhanet. net/e learning/history/b_chron. htm. How to cite Buddha religions, Papers

Volkswagen Marketing Strategy free essay sample

Using regular customer surveys and customization options as well as using research and development groups, Volkswagen AG matches its product with customer needs. Volkswagen AG is enhancing its regional presence and geographical spread with popular promotions in Brazil, China and now India, but the emphasis is still on the European market (Marketing Strategy recommendation ppt, Dr. J. Coleman 2006). Pricing of their product is dependent on the market price, the economy of the region the product is sold in, and the price of the competitors. An exception is in India where the Volkswagen Toureg is priced higher than the competition except with a lower interest rate, 4. 5% instead of the competitors 8%. (International Business management:Volkswagen,ppt by Anil Lalvani). List of Products All of the products at Volkswagen AG are based on quality, reliability and ecological sustainability. Volkswagen AG consists of 9 brands of vehicles including Volkswagen, Audi, Seat, Skoda, Volkswagen Commercial Vehicles, Bently Bugatti, Lamborghini, and Skania. We will write a custom essay sample on Volkswagen Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Uniting a wide variety of brands and companies with all their individual characteristics and focuses under one umbrella is a great challenge, especially as the Volkswagen Group is committed to maintaining their individual identities. But this is the only way all the brands and companies can make their own contributions to the common value stream and form cornerstones of the Group. (Company Website) see appendix for complete list of products. VolkswagenVolkswagen Commercial VehiclesLamborghini Target MarketThe Volkswagen brand was initiated for the target market of Males and Females between 18 and 39 who recognize the need for quality German engineering. Volkswagen Commercial Vehicles were introduced into and target the market of males between 25 and 55 with need for industrial transport vehicles, cabs. The Lamborghini was designed to target middle aged men who desire a sleek, expensive model with refinement, power, comfort and luxury. Value PackageFeatures: The Volkswagen brand offers quality German engineering, affordable innovation, class leading fuel mileage and reliability in all their vehicles. Benefits: The benefits attributed to the Volkswagen brand include wonderful financing, including low interest rates, customer trust and great customer service. Features: The Volkswagen Commercial Vehicle brand offers quality multi-purpose vehicles. Class leading fuel efficiency and a sleek, well manufactured design are also some features. Benefits: The benefits of Volkswagen Commercial Vehicles, which can be used as motor-homes include great financing options, great customer service and added value of family memories. Features: The Lamborghini brand features vehicles with upwards of 570 horsepower, combined with the elegant, sleek design and comfortable driving are what separates this brand from all the others. Benefits: The Lamborghini brand satisfies the ideal of exclusivity and luxury power during the mid-life-crisis of a wealthy male. Promotional MixAdvertising: TV commercials, radio magazines and online advertisements are being used to promote the product and increase global awareness. -Youtube videos showing the TV commercial adds, Facebook pages and advertising, and sponsorships of events such as The Blues promoted awareness in a huge way. Promotions: Some examples of previous promotions. -Anyone who purchases or leases a 2007 Volkswagen model will get a custom electric guitar. -Anybody who purchases a 2003 Beetle can get a complimentary iPod. -Offer financing deals. Podcasting: Volkswagen has developed and published four different podcast series as a means of media marketing. Public Relations: The PR committee at Volkswagen offers great customer service, environmental awareness and responsibility and social responsibility. Advertising: TV commercials, radio magazines and online advertisements are being used to promote the product and increase global awareness. -Youtube videos showing the new Volkswagen Commercial Vehicles are becoming more and more popular in Asia and North and South America. Promotions: Some examples of previous promotions. -Anyone who purchases or leases a 2007 Volkswagen model will get a custom electric guitar. Podcasting: Volkswagen Commercial Vehicles has published four different podcast series as a means of media marketing. Public Relations: The PR committee at Volkswagen Commercial Vehicles offers great customer service, social responsibility and environmental awareness and responsibility, stressing how VCV offers industrial alternatives that reduce harm against the environment. Advertising: TV commercials, magazines and online advertisements use emotional advertising, focussing on the status of having a Lamborghini. -Youtube videos go in more depth of the sleek design and engine power as well as the status symbol of the Lamborghini and replay the TV commercials. Personal selling: A lot of the selling of the Lamborghini is done by personal selling, in the outlets, or at car shows. Public Relations: The PR Committee at Lamborghini offers wonderful customer service, social responsibility and environmental responsibility and sustainability. Pricing Objectives-High quality product priced at or around the market price, depending on the Geographic’s and customer price. -Psychological pricing such as odd/even pricing used in leasing and other financing. -â€Å"Cash Back† is also becoming popular in the auto sector. Value Added Benefits such as the new three year scheduled maintenance program. -High quality product that boast fuel efficiency able to be priced slightly above competitors. -Value Added Benefit plans also available. -Prices set high based on consumer expectations, quality product, supply and demand and status. -Maximum profit gains and customer satisfaction taken into consideration. Distribution-Intensive distribution. In s ome Geographical areas,Volkswagen is in a major competition for economy class automobiles, thus brand awareness and availability needs to be widespread. In other areas where consumer preference is already established, Selective Distribution is used. -Selective distribution. Volkswagen Commercial Vehicles are unique in this new market and a limited number of outlets in a given area are used. -Selective distribution/exclusive distribution. Again, not a whole lot of competition in this market. Consumers know what they want, and are willing to visit outlets from other brands as well as they shop around, thus scarce, high performing outlets are the answer. PositioningVolkswagon positions their product in terms such as â€Å"reliability, quality German engineering, and ecological sustainability. They boast best in class fuel efficiency as well. The Volkswagon Commercial Vehicle brand also positions it’s product boasting industry leading fuel economy, reliability, uniqueness, and ecological sustainability. Lamborghini positions it’s product boasting sleek design, popularity, quality, power, luxury and ecological sustainability. Jetta’s New Price Strategy Working, by Huw Evans. AutoGuide. com 2011, Annil Lavani powerpoint, see above. Volkswagen Company Site Lamborghini Company Site

Migration Towards the Brave New World essays

Migration Towards the Brave New World essays Since the beginning of the Industrial Revolution in England, human society has had to struggle to adapt to new technology. There is a shift from traditional society to a modern one. Within the last ten years we have seen tremendous advances in science and technology, and we are becoming more and more socially dependent on it. In the Brave New World, Huxley states that we are moving in the direction of Utopia much more rapidly than anyone had ever anticipated. Its goal is achieving happiness by giving up science, art, religion and other things we cherish in our world. It is an inhumane society controlled by technology where human beings are produced on assembly line. His prophetic elements of human beings being conditioned, the concerns for the environment, importance of genetic engineering and reproduction, and our physical and mental development has now been one of the major factors that the governments, businesses and educational institutions are exploiting today. We are subconscio usly moving to this bureaucracy of conformity, and Brave New World is a wake up call from our obsessions of standardization socially, economically and politically. The story took place in A.F (After Ford) 632, this is 632years after Ford has released the first T-ford. Huxley used After Fordto show its great advancement in making automobiles as a company over the years. In 1932, Huxley introduced Brave New World to show his great concern of the Western civilization. He saw that in the 1900s there was a dramatic economic change in different countries, where the wholesalers are being eliminated, and manufacturers selling directly to the consumers. For example, at that time Ford makes cars and even sells them. They control who and where they sell. Technology and transportation was increasing tremendously, which caused more and bigger factories, mass-productions (eg. automobiles), and more manufactured goods. There were more volumes of trade ...

Identifying Arithmetic and Geometric Sequences

Identifying Arithmetic and Geometric Sequences The two main types of series/sequences are arithmetic and geometric. Some sequences are neither of these. It’s important to be able to identify what type of sequence is being dealt with. An arithmetic series is one where each term is equal the one before it plus some number. For example: 5, 10, 15, 20, †¦ Each term in this sequence equals the term before it with 5 added on.   In contrast, a geometric sequence is one where each term equals the one before it multiplied by a certain value. An example would be 3, 6, 12, 24, 48, †¦ Each term is equal to the prior one multiplied by 2. Some sequences are neither arithmetic nor geometric. An example would be 1, 2, 3, 2, 1, 2, 3, 2, 1, †¦The terms in this sequence all differ by 1, but sometimes 1 is being added and other times it is being subtracted, so the sequence is not arithmetic. Also, there is no common value being multiplied by one term to get the next, so the sequence cannot be geometric, either. Arithmetic sequences grow very slowly in comparison with geometric sequences. Try Identifying What Type of Sequences Are Shown Below 1. 2, 4, 8, 16, †¦ 2. 3, -3, 3, -3, ... 3. 1, 2, 3, 4, 5, 6, 7, †¦ 4. -4, 1, 6, 11, 16, †¦ 5. 1, 3, 4, 7, 8, 11, †¦ 6. 9, 18, 36, 72, †¦ 7. 7, 5, 6, 4, 5, 3, †¦ 8. 10, 12, 16, 24, †¦ 9. 9, 6, 3, 0, -3, -6, †¦ 10. 5, 5, 5, 5, 5, 5, †¦ Solutions 1. Geometric with common ratio of 2 2. Geometric with common ratio of -1 3. Arithmetic with common value of 1 4. Arithmetic with common value of 5 5. Neither geometric nor arithmetic 6. Geometric with common ratio of 2 7. Neither geometric nor arithmetic 8. Neither geometric nor arithmetic 9. Arithmetic with common value of -3 10. Either arithmetic with common value of 0 or geometric with common ratio of 1

Tornado and Hurricane formation processes Research Paper

Tornado and Hurricane formation processes - Research Paper Example The disastrous tornado began in Missouri and stayed on the ground for about 220 miles moving at a super speed to Illinois and Extending to Indiana (The tornado project 2012) The tornado left a trail on its passage measuring approximately 1.6 kilometers in width. Approximately six hundred and ninety eight persons lost their lives whereas two thousand people experienced injuries. (The tornado project 2012) On 14th April, 2011 a series of deadly tornadoes hit the Southern United States devastating the Cities of Oklahoma to Northern Carolina where dozens of people lost their lives and property (The tornado project 2012) According to Weisman et al 1982, concur that majority of violent tornadoes are spawned by Supercells storms; these storms undergo an average rotational movement (cyclonic in nature) with the highest vorticity almost coincident with the updraft core. The average rotational movement is referred as the mesocyclone. Supercells are always developed in extremely high convectibl e existing potential energy characterized by warm, moist air within the PBL and a lot of cool air aloft; large winds shear as well as convectible inhibition. Other factors responsible for the formation of Supercells may include the availability of dry air within the troposphere. This may be directed into the storm, cooled by an evaporative cooling in within the mixed air parcel. This condition leads to the development of the down draft. Strong down drafts implies strong updrafts as well as more severe storms.

Evaluate the effectiveness of logistics management as a method of Essay

Evaluate the effectiveness of logistics management as a method of gaining competative advantage within Youngs Seafood , Grimsby and how this relates to the wider supply chain - Essay Example Further, the paper also discusses how this concept relates to the Supply Chain Management. Logistics is defined as â€Å"the time-related positioning of resources†. A good logistics supply chain would include the right resources in the right place, at the right time, right quality/quantity and at the right cost. It took some time for the company - Young’s Sea Food to accept logistics as a management process. Most of their competitors have already established this sector as one of the foundation stones to deliver diverse services and products while aiming high profit margins and customer satisfaction. Today, logistics management is acclaimed as a combining process that provides information networks and necessary infrastructure essential for the development and functioning of global supply chains. The company - Young’s Sea Food has already taken various initiatives such as real time manufacturing and distribution, supply chain engineering, efficient consumer response systems and the lean models. The main aim of the company management is to search for new levels of supply chain efficiency and integration. Supply chain collaboration remained an elusive goal for the management. The company’s management has recognized that the future to competitive edge is to define internal improvements and plan far outside the frontiers of the normally envisioned enterprises. In today’s global and volatile market and with ever increasing competitors for Young’s Sea Food, the consumer demands are rising by the minute. It is now acknowledged as a strategic necessity, to forge partnerships beyond geographical and industry-vertical boundaries. Collaborative planning systems are providing the capabilities for accelerating the co-management of planning processes and effici ent sharing of information. Logistics collaboration and sharing of infrastructure needs to become a reality for the company in order gain an edge over other market

Gender Essay -- essays research papers fc

â€Å"A businessman is aggressive; a businesswoman is pushy. A businessman is good on details; she is picky. He follows through; she doesn’t know when to quit. He stands firm; she is hard. His judgements are her prejudices. He is a man of the world; she’s been around. He isn’t afraid to say what is on his mind; she is mouthy. He exercises authority diligently; she’s power mad. He’s closemouthed; she’s secretive. He climbed the ladder of success; she slept her way to the top. From the first moment a child begins to understand the spoken word, they begin to receive messages about societies view of the different sexes. Language itself can not be deemed good or bad, but it does reflect individual or societal values. The above example displays the way in which language can be used to stereotype gender. Both sexes in the example are behaving in the same way but the language used has separated them, praising the male while disparaging the female. In order to explore the differences between males and females regarding language we must look at whether or not language is sexist, whether it is used differently by different genders and how language has changed, if at all, in relation to these points. Women’s roles in society have changed considerably over time, and they are now valued more than ever in society. It has been claimed that this has largely arisen due to the media. It has been said that newspapers and magazines now largely avoid sexist language, and even advertisers have changed their depiction of both genders to some degree. Universities have expanded their curricula to include courses for women, even hospital’s have changed their policies pertaining to childbirth in directions originally propounded by women’s movement activities; i.e. developing birthing centers etc. These examples are merely a few of the multitudes of changes that have occurred. It has been pointed out that the utilization of language differs with gender. For instance, women have more of a tendency to use finer discriminations than men do in some areas such as color terms. Women would be more at ease using the labels ‘Crimson’, ‘ecru’, or ‘beige’, more than men and men would be found to use the simpler version: â€Å"It’s blue, not cornflower.† It’s also been noted that men have a tendency to drop more expletives into a conversation than women, although some women do swear, especially younger fem... ...ten exploited as sexual objects. Women are described by their appearance while men normally are not, the implied message being that looks are more important for women and also the cause of their circumstance. In drawing an overall conclusion we have found that language itself is not sexist, but has been used by a male dominated society to oppress and denigrate females. Slowly but surely through a wave of feminist movements, this fact is being recognized. Steps are being taken to try and correct this and to give females a chance at being equal and not second class citizens. The more I became engrossed in this assignment the more I realized (being female) that we are being belittled by men’s use of language. It is true that many women apologize for their existence when conversing in general but more especially when interacting with men. This appears to be due to a general feeling of inferiority or lack of confidence. When society itself institutionalizes such attitudes, the language reflects the bias. When everyone in society is truly created equal and treated as such there will be little concern for the asymmetries that exist in the language. Bibliography: CrossCultural Psychology

Customer Attitudes Toward Bmw Motorcycles Essay

This final report is the finish summary version of overall information, knowledge, and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety range of motorcycle styles (bmwgroup, 2012). In addition, the model of BMW R1200 GS/GSA motorcycles is a major consideration motorcycle in adventure sport style for all bikers in UK as it was named in the top ten model of new motorcycles registration (MCIA, 2011). However, The Motorcycle Industry Association defines Adventure motorcycle as â€Å"These bikes encompass trials which similar in style to Enduro motorcycles but are predominantly designed and capable for on-road use (MCIA, 2012)†. The objective of this research paper is to discover attitudes of UK customers towards the model. To be more specific, the research paper will look into the association between brand images, quality and price perception of the current riders towards this BMW motorcycle model. Moreover, the research paper will explore customer satisfaction and the loyalty of the brand. Additionally, this research paper will determine the outstanding in product value of BMW R1200 GS/GSA that it has over its rivals in the adventure motorcycle segmentation. The paper will first provide background information of conceptual model in brand equity which would provide a basic understanding of how to measure and manage brand equity. Furthermore, the explanation in the model of satisfaction towards loyalty will be discussed. Besides, the hypothesis of the study model will be illustrated. In the next section, the method of conducting online surveys and the utilization of this technique will be discussed. Thirdly, the interpretation from the obtained data will be shown in the finding and analysis section. Finally, the conclusion of the paper will be discussed to sum up the entire research paper including limitations and ethics issues. Literature review In the book, Managing Brand Value (Aaker, 1991) has defined the term of brand equity as the connection of the name and emblems to a set of assets that would increase the value of the company’s products or services. In addition, during the customers buying decision process (McKinsey 1996) has found in his research that brands affect 18 percent of total purchase decisions. Therefore, these can be indicated that branding act as one of the significant factors towards customers purchasing. However, the suggestion from (Keller, 2003) stated that the power of a brand would remain in customers ‘mind together with their perceived experiences and they will learn about the brand over time. Hence, there is the development process of strengthen the brand of a company. The figure (2) illustrates the framework of brand equity from (Keller, 2003). Figure 2 Brand Equity Framework Source: Keller, K (2003). Building, Measuring and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall The framework provides 4 steps that involved in building a strong brand however, the hierarchy of brand equity determine that in order to move up in each level, there is a requirement from the successful of the previous one. The first level, companies have to set up a brand identity which will imply brand silence and would lead customers to aware the brand (Keller, 2003). The next step is to create an appropriated brand meaning involve either performance or imagery that related to the brand (Keller, 2003). Thirdly, it is a significant to response the judgments and feelings (opinion, evaluation and emotional) from the customers to gain brand attitudes in customers point of view (Keller, 2003). Lastly, the companies need to create a brand resonance by trying to minimize the gap between what companies think and what customers think via communication tools that would permeate put the brand into consumers’ mind, resulting in a good relationship with them (Keller, 2003). However, after building the strong brand equity, (Keller, 2003) has claimed that brand loyalty would appear to be one of the benefits to the brand. On the other hand, most companies consider the customers to be one of the significant keys to make the company successful. Therefore, (Erdem & Swait, 2004) propose that the determination of successful business in long-term is to deliver the value to customers which related to (Marconi, 2000) suggestion that one of the factors which would make customers to remain loyal over brand is customer satisfaction. However, the American Customer Satisfaction Index (figure 3) will be used to explain the model of customer satisfaction. Figure 3 the American Customer Satisfaction Index (ACSI) Source: (Johnson, Gustafsson, Andreassen, Cha, 2001): â€Å"The evolution and future of national customer satisfaction index models. (theacsi.org, 2001) explained that customer satisfaction occurs from two driven factors which can affect the satisfaction either directly or going through the perceived value factor (quality relative to the expense). From those two driven factors, the first factor is customer expectation, which is the customer’s anticipation of the quality of the products in both prior consumption experience from consumer and the expectation from company’s product quality deliver. In addition, the second factor is perceived quality which determine by the evaluation of the product’s quality from customer toward the organization. However, the figure shows that there is a negative relationship between customer complaint once they disconfirm with the expectation and customer loyalty. This can be explained as the more satisfied from the customers, there is less chance in the resulted of getting complain from the customers. However, (theacsi.org, 2001) suggests that there is a chance of turning unsatisfied customers to loyalty customers after the compensations have been introduced to them. To conclude, in order to gain customer loyalty, the companies have to deliver the value of the products to meet or exceed customers ‘expectation as loyalty customers are more likely to create repurchase activity. The another related support to the important in loyalty of customers provided by (Reichheld.F.F, 1996) in his book, The Loyalty Effect, in which he stated that in order to bring in a new customer to the company is five times more costly than it is to retain an existing customer. Research Design The early discussion was about satisfying the customers who act as a main player of building the successful businesses as they are involve in many organization’s process. Hence, it is clear that the framework of this research paper is to focus on the importance of satisfying customers as it will create the benefit toward the company in term of brand loyalty. (Gobe, 2001) states that, there is several area of supporting customers into customers’ satisfaction such as price-quality-relation. Furthermore, (Keller, 2003) consider brand attitude in brand equity process to be a drive towards loyalty as well. This research design will be classified as causal research to obtain evidence of cause-and-effect relationships (Malhotra, Birks, Wills, 2012). These ideas made the hypothesis of the study as: H1a: There is a relationship between brand image perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between quality perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between price perception and the level of customer satisfaction for BMW R1200 GS/GSA H2: There is a relationship of BMW R1200 GS/GSA customers toward purchase loyalty The Figure 4 illustrates the study model involving the relationship between brand attitudes towards customer satisfaction in BMW R1200 GS/GSA and customer satisfaction in BMW R1200 GS/GSA towards brand loyalty. Methodology This research has been utilized quantitative in order to gather data under one particular model of BMW motorcycles, which is R1200GS/GSA. The objective of quantitative is to collect customer’s attitude influence factors relate to each participant perceptions. However, this survey method has introduced a set of questionnaire with 25 closed questions. The period of survey collection was between 10th November and 10th December 2012 through online survey technique under the survey site named Wufoo. The format of online survey included structure scales in a range from 1 to 5 and yes or no questions. The questionnaires have been distributed and upload onto BMW Motorrad Parklane Facebook and UKGSer page. The total respondent is 11 people which specific that have to be BMW R1200 GS/GSA riders. The questionnaires have been mainly divided into 6 sections. The first 3 questions were designed to seek for the top three requirements of participants that they consider before purchasing any adventure motorcycles. In the next section, 3 questions were designed to find the competitive advantage factors and the relative of price-to-quality in perspectives’ view. In the third section, 5 questions were used to determine the customers’ judgment toward the product quality. Moreover, there are a set of 5 questions used in search for customer feeling toward BMW R1200 GS/GSA. In addition, the others 5 questions were used to indicate customer resonance and their potential of creating benefit toward the brand. Finally, 5 questions were used to gain demographic information of respondents. Limitations The limitation of time was the major restrictive as the data collection periods is within 1 week. Furthermore, the difficultly of realizing the actual target population as some of respondents may not own the actual motorcycle in BMW R1200GS/GSA. Additionally, there are no female respondents in all of the returned forms. The scope down of the research topic into a specific model of motorcycle created an obstacle to find the right target of respondents. The post on facebook page has bias of gained non-geographic target group information as there are respondents which are not in UK. Moreover, some of the forums and websites are not currently frequently activated making the posts being used ineffectively. Finally, with the limited number of 10 respondents, resulted in low resources are being used in the evaluation. Ethical considerations The purpose of doing this research paper has been announced and posted on every websites and forums before the actual online-survey. There is a statement state clearly in term of confidentiality that respondents’ information is treated with highly confidentiality. In addition, the questions in the questionnaire under the demographic section have provided an alternative of ‘prefer not to answer’ option to allow the refusing of answering for respondents as they may have an uncomfortable condition. The collected data and information will be used in an education area only; there is no hidden purpose in either businesses or individual organization. Findings The process of gathering data took 4 weeks and there are 72 perspectives viewed of the survey in total. However, there are only 11 entries out of 72 viewed which can be transfer into 15.3% as the conversion rate. The average time per respondent to finish the survey is 3.16 minutes each. However, there is 1 out of 11 responded that is a fault data due to the location of the respondent is outside UK. In the first section, 50% of total responded consider exterior design to be considered the most when they buy an adventure motorcycle, while seat comfort is their second consideration with 40% of total. In addition, they consider bag and storage to be the third choice with 40% of the total. In the next section, 60% of total respondents have agreed that BMW R1200 GS/GSA is worth its price. In addition, 90% of them perceived that this model is more superior to other brands within the same price category. Moreover, the data explained that 70% of respondents perceived the superior fact as this model is the best in handling, while another 30% expressed the fact as the endure motorcycle. The third section is finding of the customers’ judgment toward the product quality with the full score of 5 marks. The best perceived value in quality of the model is safe follow by status symbol, quality product, trustworthy, and lowest is high performance product with the scores of 4.5, 4.2, 4.1, 3.9, and 3.6 points respectively. The data shows the customers’ feeling toward BMW R1200 GS/GSA in the fourth section. It is freedom that customer feel the most with 4.2 while fun is their second perceived with the score of 4 out of 5. The respondents share the third feeling that come in to their mind of excitement and self-respect with 3.9 point, while social approval is the last place in their feeling of 3.8 point. In the Fourth section, the data is used to analyze the customers’ resonance toward the model. However, out of 5, respondents show 4.1 point as they are happy with the model the most, while the fact that they satisfied and willing to refer the model to others share the same scores of 4 point each. Lastly, perspective expressed their love to BMW R1200 GS/GSA only 3.7 point. Finally, the data from the survey shows that all of 10 entries were male which translated into 100%. The average group is between 46-55 years old with the percentage of 80 out of total. Moreover, 50% of the total earns their income more than  £50,001 yearly while 40% of them earn the average between  £25,001-  £50,000 yearly. Moreover, 70% of respondents married and which left remaining 30% of them as single. Finally, the education fact shows that 50% of the total respondents graduated their highest education in high school while other 40% and 10% are undergraduates and master level respectively. Conclusion According to the study, exterior design consider to be the most important to customers when they buy as it’s related to social approval most customers agree that BMW R1200 GS/GSA give them that feeling. However, BMW is considering this factor as one of the main development processes make the company continuously improve a better look in designing along with new technologies attached to their bikes. Moreover, the seat comfort and storage is considered to be significant to all adventure riders. Due to a long distance in riding their motorbikes, they require a suitable seat to support their physical body and space to storage their goods. Results also show that BMW R1200 GS/GSA has the competitive advantage over the rival in the same category as customers perceived that the model has the best balance in control. On the other hand, only 60% of customers perceived this model is worth a premium price due to the less agreement that this model is a high performance product. However, customers still satisfied with the product even though, the customers have standard perceived that this motorcycle model is worth to spend money on. Therefore, it can be analyzed that there is less relationship between price and satisfaction. The relationship between product quality and satisfaction can be interpreted as there is a positive relationship between these two factors. The research shows that customers are highly consider BMW R1200 GS/GSA as a safe motorcycle and high quality product. The company has captured the most important need in every rider which is safety, and delivers the value to them clearly which resulted in gaining the satisfactions from value deliver. However, by looking at specifically to individuals that has less satisfaction, it is only the fact that BMW R1200 GS/GSA is not high performance enough for them. In term of brand image, the customers is highly involved with status symbol as the high score of 4.2 point can determine that the company has created brand association and meaning towards customers. Moreover, the company has well delivered the feeling of freedom in this product make a fulfillment in the want of adventure travelers. Therefore, brand image has positive relationship toward satisfaction. Finally, with the high number in people who are happy and satisfied with BMW R1200 GS/GSA related to their willingness to refer this motorcycle model to others. This is can be explained that there is a positive relationship between satisfaction and customers loyalty as loyalty customers would most likely to be influencers in bringing new customers to purchase the product. References Aaker, D (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, Free Press, New York, NY Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Comsumer Attitudes and Behaviour. Journal of consumer research, June Court, D., Freeling, A., Leiter, M., Parsons, J. A. (1996). Mckinsey Quarterly: Uncovering the value of brands. Retrieved from http://www.mckinseyquarterly.com/Uncovering_the_value_of_brands_201 Erdem, Tulin, and Swait, Joffre. (2004). Brand Credibility, Brand Consideration and Choices. Journal of consumer research,June Gobe, M. (2001). Emotional Branding. New York, NY: Allworth Press. Keller, K. (2003). Buliding, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall. Kiley, D. (2004). Driven: Inside BMW, the most admired car company in the world. Malhotra, K. N., Birks, F. D., Wills, P. (2012). Marketing Research (4th ed.): An Applied Approach. The Motor Cycle Industry Association (2011). Motorcycle Registration Statistics. Press statistic. Retrieved from http://www.mcia.co.uk/Press-and-Statistics/NewReg_Statistics.aspx We iler, M. (2004). BMW : Exploring Customer Attitudes.

The Perils of Genetically Modified Food Essay examples

Most things are created in a specific place and certain systems are put in place as directed by nature. In the efforts to comprehend and deal with nature, humans have invented, engineered and manipulated nature in ways that often create unforeseen results. My grandmother used to say: â€Å"Do not mess with Mother Nature†, but now that, I think about it, I realize that we do mess with nature. I should perhaps say that we must mess with nature – hard-wired to constantly engineer the environment. Humans do this in order to produce something that will be better or healthier than its original design. One example of such â€Å"messing† with nature is genetically modified foods. Genetically modified foods also referred to as GMOs is a term used to†¦show more content†¦However, consumers do not wish to consume foods that have been treated with pesticides because there are potential health hazards. Growing genetically modified foods eliminates the application of chemical pesticides and reduced the cost of bringing a crop to the market. 1 Another advantage is herbicide tolerance. For some crops it is not cost-effective to remove weeds by physical means, so farmers usually spray large amounts of different herbicides to destroy weeds. This is an expensive and a time-consuming procedure that requires additional care so that the herbicide does not harm the crop plant. On the other hand, crop plants that are genetically engineered to be resistant to one powerful herbicide could stop environmental destruction by reducing the quantity of herbicides needed. A third advantage of genetically modified foods is disease resistance. There are many bacteria, fungi, and viruses that are sources of plant diseases. Many plant biologists are working to create plants with genetically engineered resistances to diseases. Finally, a fourth advantage of genetically modified foods is cold tolerance. 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